Don’t Let Marketing Be Your Toughest Job

Marketing can feel like working with cheap tools — you get what you pay for, or worse, you just get headaches. If you’re a contractor aiming to keep your job pipeline full, you know the struggle all too well. You’re busy managing projects, juggling crews, and ensuring quality work, but when it comes to digital marketing, gaps in strategy can lead to wasted time and resources. That’s where Buzzsaw Media Group steps in.

Common Digital Marketing Pitfalls

Let’s dive into the most significant digital marketing mistakes that can cost you valuable leads, and how Buzzsaw Media Group can help you nail down effective solutions.

1. No Google Business Profile or Outdated Info

Without a Google Business Profile, you’re missing a crucial opportunity to appear in local searches. An outdated profile can confuse potential clients and send them to your competitors. Make sure your details — address, phone number, and services — are current. Buzzsaw can set this up for you, ensuring you’re found when it counts.

2. Ignoring Online Reviews

Your reputation hinges on reviews these days, and ignoring them is akin to ignoring a cracked wall on a job site. Encourage satisfied clients to leave reviews and respond promptly to all feedback, positive or negative. We’ll help you craft an approach to build your online reputation because you know your work speaks for itself.

3. Spending Money on PPC Without Tracking Leads

PPC campaigns without lead tracking are like pouring cement without measuring — you won’t know what’s working and what isn’t. You need to know where your leads are coming from to make informed decisions. Buzzsaw Media Group specializes in tracking and optimizing your marketing spend effectively to maximize your ROI.

4. A Website Without Contact Forms or Click-to-Call

If your website lacks contact forms or easy click-to-call options, you’re making it hard for customers to reach you. **In the digital age, simplicity is key**. Ensure your site is designed to encourage engagement. Buzzsaw can rebuild your website to be a lead-generating machine, showcasing your craftsmanship and professionalism.

5. No Follow-Up System — Leads Go Cold

How many leads have you lost because you didn’t follow up? Without a solid follow-up system, many potential jobs will slip through the cracks like sawdust on a windy day. Automate your follow-up process to keep your leads warm. Our tailored solutions ensure that you stay connected with potential clients even after the first contact.

Get Serious About Your Marketing

If you’re guilty of any of these mistakes, it’s time to take action. Buzzsaw Media Group understands your world because we know construction, renovation, and trade work inside out. We create tailored strategies that fit your needs, helping you build a pipeline full of quality leads.

Call us today at 615-397-7414 or visit our website at buzzsawmediagroup.com. Let’s get to work together and ensure your marketing drives results that show up in your schedule and your bottom line.